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Research reports

Qualitative research on 'Project B'

The objective of the research was to examinepossible approaches for a new Senior Service tippedbrand aimed primarily at men and offering a moresatisfying, fuller-flavored product.Seven approaches were examined. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1972
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Citation

, C. (1972a, November 23). Qualitative research on 'Project B'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-b-


Research reports

Qualitative research in Manchester and London on canned meat-pies

HP Sauce Ltd. is considering a relaunch into thecanned pie market with a range of products whichmay or may not include some of the current Smedley-HP range.The objectives of the research were to: 1. To establish the attitudes of consumers toall types...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 24, 1972
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Citation

, C. (1972a, October 24). Qualitative research in Manchester and London on canned meat-pies . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-manchester-and-london-on-canned-meat-pies-


Research reports

Qualitative research on chesswood creamed mushrooms

Creamed mushrooms are of increasing importance within thecanned mushroom sector, and information is required onconsumer attitudes and usage of creamed mushrooms. Thebasic objectives of this research were to provide aqualitative 'model' of usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on chesswood creamed mushrooms. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-chesswood-creamed-mushrooms


Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Attitudes towards opticians and spectacles. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudes-towards-opticians-and-spectacles


Research papers

Consumption, business cycles and consumer politics

The report presents survey results from projects by the "Forschungsstelle fur empirische Sozialokonomik", since 1968, the fieldwork of which was done by commercial institutes. One of the main topics are results from regular surveys in the field of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: B. Biervert, H. P. Haarland, H. J. Niessen
September 1, 1972
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Citation

Biervert, Haarland and Niessen (1972a, September 01). Consumption, business cycles and consumer politics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumption-business-cycles-and-consumer-politics


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on Revels

The general objectives of this research were to examineconsumer usage, motivations, and attitudes towards Revels.The brand has been performing well, and research was required in order to understand the reasons underlying its success. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Qualitative research on Revels. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-revels


Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972
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Citation

Wertheim, M. E. (1972a, June 15). Assessment of customer profiles, attitudes and opinions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/assessment-of-customer-profiles-attitudes-and-opinions


Research reports

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 10, 1972
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Citation

, C. (1972a, June 10). Report on qualitative research on Mint Cracknel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mint-cracknel